American Bakers Association unveils in-depth study on Gen Z consumers habits, millennial perceptions of baked goods
American Baker’s Association (ABA) has released the American Bakers Association 2019 Study: Attracting Gen Z and Millennial Customers which reveals the habits, perceptions, and relationship of Millennial and Gen Z consumers toward commercially baked goods. The results not only show these consumer segments’ perceptions of health, purchase drivers, and digital experiences related to bakery but also indicate key trends for all consumer packaged goods companies to consider.
“Understanding these consumers is of paramount interest to all business sectors, not just bakery,” said Robb MacKie, president and CEO of ABA.