ARYZTA authentic Danish pastries
Introduced: April 2019
Suggested Retail Price: $0.49 to $0.99
Product Snapshot: ARYZTA is excited to announce the launch of Mette Munk branded Danish pastries into the United States and Canadian marketplace. This authentic and great-tasting pastry line is made at our bakery in Odense, Denmark for retail, convenience and foodservice customers. Mette Munk offers consumers a premium line of Danish pastries made with real fruit, free-range eggs, certified sustainable palm oil, real Bourbon vanilla, and pure maple syrup. A wide variety of the new pastries will be available to serve customer needs, from traditional favorites to exotic flavors.
ARYZTA teams across the United States and Canada will be working in partnership with the company’s valued customers to introduce the Mette Munk pastry line across multiple channels. “Our customers are striving to trade-up their consumers to premium, authentic foods that deliver on a global taste experience. The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends,” adds Kevin Lake, VP of marketing strategy, ARYZTA North America.
“We are excited about our Mette Munk Danish pastries because of their rich culture and quality ingredients sourced from all over the world. We keep it simple by only using real, premium ingredients to create the “made-from-scratch” appeal that consumers crave,” says Daniele Bianchini, director of foodservice marketing, ARYZTA, adding, “combined with our craftsmanship and the fact that we bake our pastries with the utmost passion – that’s what you taste.”