CLIF Bar launches 'Make It Good' advertising campaign
CLIF Bar & Company has launched the most significant advertising campaign in its 27-year history, “Make it Good,” which reflects on its trailblazing choices to run a different kind of food company. The campaign leads with a series of quirky commercials including :90 and :30 second anthem spots featuring the CLIF BAR logo’s iconic climber as the lead character. Purposefully designed to break through the clutter of typical food advertising, the ads uniquely illustrate the company’s approach to running a sustainable food company by making intentional choices for the benefit of people and the planet.
“We’ve been unwaveringly optimistic that sustaining our people, communities and the planet is not only good for business but it’s simply better for everyone,” said Gary Erickson, founder and co-CEO of CLIF Bar & Co. “By remaining an independent, family and employee-owned organic food company, we can make long-term investments to benefit people and help lessen our footprint on the planet. We hope to inspire others for more positive action in their communities. That’s why ‘Make it Good’ isn’t just a tagline – it’s a call to action.”