Oberto Snacks, Inc. launches new initiatives, re-introduces classic products
After 101 years, Oberto Specialty Meats has determined that the best way forward is to go back to the beginning. In a matter of days, the Washington State-based company will launch a massive initiative that involves re-introducing classic hits from their early days, improving their staple products, creating new one-of-a-kind jerky products and refreshing all their packaging to highlight their focus on quality, flavor and heritage.
“These changes represent the most significant improvements to quality and flavor in our 101-year history,” said Stephen Oberto, chief marketing officer and the great grandson of founder, Constantino Oberto. “I’ve never been more proud to have our family’s name on our products,” he added.