Let them eat cake … and pies, and cheesecake. Consumers are still seeking indulgent multi-sensory experiences and desserts deliver. Dataessential, Chicago reports that dessert incidence remains high, with 93 percent of respondents stating they ate dessert within the past week.
However, consumer interest in healthier options throughout the day could impact the dessert category. But with the right approaches toward better-for-you formulations, bakers can capitalize on this shifting market.