Lance fuels families on-the-go by returning as the official snack of Little League baseball and softball
In its seventh year of the sponsorship, Lance announces its new "For the Win" campaign
Lance, the snack brand that has been fueling America with its sandwich crackers for more than 100 years, has announced that it is returning for its seventh year as the Official Snack of Little League Baseball and Softball.
To celebrate the partnership’s seven-year anniversary, Lance is announcing a brand new Lance “For The Win” campaign to help fuel and celebrate on-the-go families nationwide through fun new programming, including an on-site activation that will fuel families at the Little League Baseball World Series from August 15-25, 2019; new insights into the top pregame rituals that will inspire today’s youth in sports to get into “winning mindsets” day in and day out; and a brand new “My Coach, My Hero” Award that will celebrate coaches who foster winning on and off the field.