Company: J&J Snack Foods

Introduced: July 2019

Distribution: Foodservice

Product Snapshot: The highly anticipated new loop-style churros from California Churros are here! Their new premium look and shape take the churro back to its original European style, while preserving the same delicious taste America has come to love.

California Churros is proud to have mastered the most authentic style churros to date. With new churro equipment imported from Spain, J&J Snack Foods is making churros that are more authentic to their true Spanish style than ever before. Indulging in this sweet pastry dough rolled in cinnamon sugar is reminiscent of sitting outside at a café in the streets of Europe. These hand-crafted, loop-shaped churros are new to the California Churro® brand and take the churro back to its origins, capturing the style that the Spanish shepherds first developed. 

California Churros Authentic Loop Churros are light and fluffy on the inside with a crispy exterior, similar to the traditional California Churros from J&J Snack Foods.  These new churros create the perfect instagrammable moment when dipped in chocolate, glazed with icing, rolled in sprinkles, or served with ice cream! California Churros®Authentic Loop Churros are available via national foodservice distribution and are a simple addition to an upscale menu as a dessert, appetizer, or even coffee pairing.

According to Datassentials, churros on American menus have grown 38 percent in just the past four years. This growth is expected to continue in every segment within foodservice, including a projected 8.5 percent increase within casual dining restaurants by 2022.

California Churros Authentic Loop Churros are easy to customize, making them ideal for restaurants, sports arenas, coffee shops, and more.   As trends toward customizable dining continue to grow, they are perfect for creating a "churro bar", where customers can build their own churros, choose their toppings, and decorate as they please.  No matter how the loop style churros are served, their unique shape is sure to elevate any eating experience. To California Churros, churros are a way of life and a true delicacy. Savor in the Sweet Moments!