Nearly everyone in the United States has a snack at least once a day, and the frequency of snacking is on the rise. Snacking, for an increasing percentage of the population, is a lifestyle, with multiple eating occasions replacing mealtimes.
This is good news for snacking. The American snack industry, as presented in this annual “State of the Industry: Snacks” analysis, is valued at over $41.6 billion—and growing every year.