Potato chips are a staple snack and meal accompaniment, a natural pairing with burgers and hot dogs on the grill, or with a sandwich at lunch. And sales are on the rise. Part of this is due to the strong level of innovation in the category.
“Chips are a category of snack food that has seen a drastic overhaul in flavor innovation and product development in the past few years,” says Francine Reisman, market manager, Corteva Agriscience, Wilmington, DE. “This reinvention of the types of chips offered has expanded consumer interest and kept the market for chips strong.”