IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced it is joining forces with IRI to launch InfluenceImpact, a new offering that allows IZEA clients to measure the impact of influencer marketing on retail sales. InfluenceImpact is primarily designed for IZEA’s national consumer packaged goods (CPG) customers and provides them with actionable insights to optimize their influencer marketing spend.

CPG is one of the largest sectors in North America, valued at $2 trillion in annual consumer spend. The sector comprises products used on a daily basis by average consumers. These products require routine replacement or replenishment and include items such as makeup, beverages, food, clothes and household products.