The 2019 Taste/Tomorrow event that took place in Chicago from May 1 to 2 provided a platform for Puratos to release its latest body of independent global research into top bakery, patisserie and chocolate trends shaping today’s marketplace. Puratos has been conducting its Taste/Tomorrow research every three years since 2013. Bakers and industry executives from across the industry attended the Chicago event—and other similar events held in cities across the world throughout the year.
For 2019, the research involved surveying nearly 17,500 consumers across 40 countries, including 1,600 in North America. The researchers also gathered insights from 80 “foodies” in eight trend-setting cities: San Francisco, São Paulo, London, Paris, Dubai, Cape Town, Shanghai and Tokyo.