There’s a reason why better-for-you is trending and “perfect-for-you” isn’t. According to the August 2018 “U.S. Better for You Eating Trends” market report from Mintel, just 7 percent of consumers say they’re strict with themselves to make sure their diet is as healthy as possible, and just three in 10 say they maintain a healthy diet most of the time.
When it comes to today’s consumers, balance is key, with 38 percent saying their diet is a mix of healthy and not-so-healthy eating, and another 73 percent agreeing that indulgences are permissible in a healthy diet.