Five trends drawing young consumers to convenience retail operations
A new report from Y-Pulse identifies five trends attracting Gen Z and younger Millennial consumers to convenience retail operations. Drawn from the perspectives of over 5,000 consumers surveyed in multiple consumer studies, expert opinions from culinary professionals and more than a dozen trade conferences across the globe, the report details the trending factors operators can use to captivate the attention of this sought-after demographic.
"These consumers may belong to a diverse generation, but the expanding range of offerings at convenience stores are able to satisfy their quest for food as unique as they are," says Sharon Olson, executive director of Y-Pulse. "Operators will find that personal flourishes, from a familiar face at the deli counter to made-to-order everything, are trending among this savvy generation."