Specialty Food Association rebrands and expands to shape the future of food
Education, recognition and mentoring help SFA members navigate a growing industry
The Specialty Food Association (SFA), a longstanding champion for food industry visionaries and the host of the bi-annual Fancy Food Shows, has announced the association’s complete rebranding effort. SFA’s new vision to ‘Shape the Future of Food’ will serve as an umbrella to an array of educational, networking and research offerings designed to better serve the needs of its growing membership.
The newly redesigned SFA logo, an imperfect circle, captures the constantly shifting and evolving industry and the limitless effects that food and drink have on our culture and everyday lives. The logo also represents the association’s 360° approach to nurturing and introducing new specialty food products and companies into the marketplace.