PeaTos, the crunchy snack brand that boldly touts “junk food” taste, will debut in Sprouts Farmers Market (Sprouts), a leading natural-channel grocery phenomenon that opened in 2002 to make natural foods accessible to everyone. Available in all 300-plus coast-to-coast Sprouts markets beginning October 14, 2019, consumers who crave a finger-licking-good, savory, crunchy “junk food” snack that satisfies every time—and is made from peas—can experience PeaTos’ wildly popular and crowd-pleasing crunchy curls in flavor favorites that include Classic Cheese, Fiery Hot and Ranch.
“Sprouts has been a potential partner we have had our sights on since we launched in 2018 in Kroger nationally,” says PeaTos visionary CEO Nick Desai. “An industry outlier with a motto that ‘being different is good,’ Sprouts is now the largest independent natural channel retailer. We felt they would be the ideal partner to enter with in the natural channel. The notion of selling ‘junk food’ snacks in the natural channel may buck conventional wisdom, but when you peel the layer back on what PeaTos really are at their core, you will find they bring the best of both worlds: junk food taste married with better-for-you attributes. No one retailer or even channel owns a customer anymore. The same consumers that shop at Sprouts one day, go to Kroger and Costco the next. And, I promise you, they are buying Cheetos, Doritos and even Funyuns. There is a real opportunity here for natural channel retailers to drive incremental basket growth by carrying PeaTos, and we have the data to prove it. PeaTos appeals to the junk food lover and to the natural consumer, and the real crazy thing here is that in many cases that is the same person! There is a reason they sell pizza at Whole Foods.”