New study explores dessert dining differences among American and European consumers
Stereotypes about the dining tastes of Americans versus Europeans abound. But how many of the differences are true? A new consumer study from Culinary Visionsexplores the differences between American and European consumers when it comes to dining on dessert. The study, called the Global Indulgence Study, assessed the behaviors and attitudes of 2,000 consumers from the United States, the United Kingdom, France, Germany and Italy.
"It's no secret that consumers across the globe have a desire to indulge. But the study reveals that what makes American consumers unique are their contradictory attitudes on dessert," said Sharon Olson, executive director of Culinary Visions. "While European consumers aren't afraid to make dessert an everyday occasion, American consumers express more anxiety about incorporating dessert into a meal. American consumers simultaneously love dessert and regard it with a sense of apprehension."