New quench campaign for Herr's reminds snack lovers to 'Keep it Philly, Philly'
A new campaign created by quench food and beverage agency for Pennsylvania-based Herr Foods Inc., makers of Herr’s brand of potato chips and other snack foods, reminds snack lovers to “Keep It Philly, Philly” when choosing which snacks to enjoy.
The multi-channel campaign is designed to communicate the family-owned company’s deep roots in the Philadelphia DMA, and to show its appreciation and support for—and from—the City of Brotherly Love. Through broadcast TV, OTT, OOH, radio, digital, activations, paid social media, promotional packaging and Philadelphia professional sports teams sponsorships, the campaign will build upon Herr’s stature as an iconic Philly food brand alongside TastyKake, Peanut Chews and others.