Puffed and extruded snacks, a subset of the salty snacks category, continue to rise in popularity as snack producers continually bring ingredient and product format innovations to the table.
According to data from IRI, Chicago, for the 52 weeks ending September 8, 2019, the “other salted snacks” segment—home to iconic products like Funyuns, SunChips, Garden Veggie Straws and Pirate Booty—was up by 8.5 percent and $4.8 billion in sales.