Mondelēz International releases first-ever State of Snacking report exploring evolving global consumer snacking trends
Mondelēz International announced the launch of its first-ever State of Snacking report, a global consumer trends study examining the role snacking plays across the world in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and a more holistic sense of wellbeing. The study reveals the rise of global snacking, underscored by regional parallels demonstrating how snacks are helping lead the future of food by delivering on the spectrum of needs that exists in our day-to-day lives.
The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s global snacking knowledge estate with new research conducted among thousands of consumers across twelve countries. The report sheds light on snacking as a growing behavior worldwide. Notably 6 in 10 adults worldwide (59 percent) say they prefer to eat many small meals throughout the day, as opposed to a few larger ones, with younger consumers especially leaning into snacks over meals as that number rises to 7 in 10 among Millennials (70 percent).