Snack bars: What’s not to love about them? Concerned about convenience? They’re on-the-go. Worried about portion control? Most are single-serving size, which also knocks out the problem of resealing the package. From a purely functional standpoint, it’s easy to see why: According to one Mintel report, more than two-thirds of adults eat snack bars. Not only do they supply energy during physical activity, but they are quick snacks, meal replacements, supplements, and so much more. Because of their versatility, companies have a lot of flexibility when marketing their appeal to consumers.
Beyond their function, else can we use to appeal to consumers? Increasingly, snack bars are marketed as organic or non-GMO. According to a recent report from Packaged Facts, consumers are looking for more accountability from companies on their environmental accountability and their sustainability. Another key factor to consider when marketing snack bars is the high nutritional value these products have—their “better for you” proposition. Consumers’ rising awareness about health and fitness is also driving their food purchases. They are looking for nutrition and satiety.