Depending on who you ask, either taste or convenience is king. Luckily, manufacturers of snack, nutrition, granola and other bar products delivering on both counts more often than not these days.
As a result, the market remains on an upswing. According to IRI, Chicago, the overall snack and granola bar category grew 2.4 percent in sales to $6.4 billion in the 52 weeks ending October 6, 2019.