The Sweets & Snacks Expo is launching a fresh new look as it opens registration for the 2020 show. Held annually at Chicago’s McCormick Place and organized by the National Confectioners Association, the Sweets & Snacks Expo (May 19-21, 2020) is the largest show in North America representing the confectionery and snack industries.

This week, NCA debuted a new logo and look for the Sweets & Snacks Expo to support the continued evolution of the brand. The new creative reflects the balance of confectionery and snack products available at the show, showcases the fun and enjoyment consumers have when they savor a favorite treat and highlights the Sweets & Snacks Expo as the place where actionable inspiration is available to all who attend.

With more than 15,000 industry professionals in attendance, the Sweets & Snacks Expo is where the candy and snack industries come to be inspired, make meaningful connections and share their passion for delighting shoppers. The show draws more than 90 percent and 75 percent of the confectionery industry’s and snack industry’s buying power, respectively.

“We like to think of this new look as ‘a wink and a nod’ to everything Sweets & Snacks has stood for since it first began, all with an eye toward delivering even greater value in 2020 and beyond,” John Downs, NCA CEO & president, said. “For our industry, the year starts at the Sweets & Snacks Expo, and this new look will help the show’s branding be as fun and unique as the products it celebrates.”

In addition to showcasing the newest product and merchandising innovations in the confectionery and snack industries, the Sweets & Snacks Expo offers a robust schedule of insights and education before, during and after the show. The show also offers endless opportunities to connect with the highest caliber of innovators, thought leaders and confectionery and snack professionals to build meaningful and profitable partnerships.

To learn more about the Sweets & Snacks Expo and register, visit