From a bakery at the heart of the Netherlands to American families’ breakfast tables: with its deep-frozen baked goods, De Wafelbakkers succeeded in making this leap across the pond 35 years ago. Its treats, such as pancakes and waffles, have ranked among breakfast favorites across North America. The baked goods manufacturer recently installed a packaging system from Gerhard Schubert GmbH, a worldwide operating packaging machine manufacturing company. At the McDonough production site in Georgia, the machine now packs a variety of baked goods in different packaging formats.
Pancakes, waffles and French toast are by far the most popular breakfast treats in North America. These days the time for a fresh breakfast preparation is getting scarcer and scarcer, because professional and private appointments ensure a full agenda. In addition, it is hardly worth the effort in single households. De Wafelbakkers offers the perfect solution with its frozen specialties: the various products are already pre-baked and therefore ready to eat in just 60 seconds.