Carigll launches MiApp, bringing ease to customer's buying experience
Digital items top consumers holiday gift lists, and in the spirit of the season, Cargill’s Global Edible Oils business is putting the power of digitalization at its customers’ fingertips. This month the company is launching MiApp in North America, Cargill’s Market Intelligence mobile application, which provides customers with continuous visibility on global commodity prices that can immediately impact the cost of edible oils, as well as access to breaking industry news and Cargill’s market intelligence.
The MiApp tool builds on the business’s digital offerings to customers which include the launch of myCargill.com, a 24-7 customer portal for a pilot group of edible oil customers in the United States, now expanded to pilot customers in Malaysia.