Digital and social media promotion designed to drive in-store purchases this January
Harvest Snaps, the lineup of veggie-first snacks from Calbee North America, is launching a national social media and in-store promotion for the month of January, which is designed to help consumers keep New Year’s Resolutions by inspiring them to “Crunch Better!” in 2020. Consumers are invited to take a selfie with their favorite flavor of Harvest Snaps, then post it on Instagram, tagging their local grocery store and #CrunchBetter. From those posts, two lucky winners will be rewarded every day from January 1st to 31st. The first winner will receive a $50 gift card to their local grocery store and the other will receive a Harvest Snaps “Surprise & Delight Box” filled with a variety of deliciously baked Harvest Snaps products. Grocery accounts including Albertsons, Brookshire Brothers, Dierbergs, Fred Meyer, Fresh Thyme, Fry’s, Giant, Giant Eagle, Harris Teeter, Hy-Vee, King Soopers, Kroger, Marc’s, Meijer, Publix, Ralph’s, Safeway, ShopRite, Schnucks, Shaw’s, Von’s, and Winn Dixie are signed up to participate.
To promote the Crunch Better! program, Calbee will geo-fence digital ads with the store’s banner, reaching 44 million consumers, and feature the retail partners on the brand’s web page: HarvestSnaps.com/Promos. Retailers can also opt in for partnering with social media influencers to direct consumers to the store via Instagram stories, posts and video content. In-store display shippers will create a retail destination in the produce department and coupons will also be distributed to inspire future purchases.