Cheetos is popping back into the Super Bowl ad scene for the first time in a decade to debut its biggest innovation in years—Cheetos Popcorn—on the world’s largest advertising stage. The :30 TVC kicks off Cheetos’ newest marketing campaign, “It’s a Cheetos Thing,” that spotlights the orange and red dust that all Cheetos fans proudly wear on their fingertips, known officially as Cheetle.
At the center of this commercial is beloved ’90s hip-hop star MC Hammer.The teaser video explores the origins of one of MC Hammer’s most beloved songs, “U Can’t Touch This,” and asks the question, “Was Cheetle the inspiration behind the iconic track?”