PSSI integrates Packers Chemical into unified brand strategy
PSSI, the largest contract sanitation provider across the USDA, FDA and CFIA food processing industries and its sister chemical company, Packers Chemical, Inc. have announced a new unified brand identity. Packers Chemical, Inc., now PSSI Chemical Innovations, unveiled its new name, logo, and website, as a division of the master PSSI brand. Both companies are now featured on pssi.com.
This follows a strategic rebrand of PSSI in early 2019, broadening the company’s position as a complete food safety solutions partner. PSSI’s new logo, featuring a shield brand mark with incorporated checkmarks represents a seal of approval that all work is double-checked to ensure the highest level of quality. It also represents the protection of PSSI employees and their safety.