Made with REAL Eggs certification seal positively influences purchase intent for consumer products
New research shows 84 percent of consumers more likely to buy food products displaying REAL Eggs seal as shoppers desire clean labels and transparency
As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) has released new research showing the new Made with REAL Eggs certification seal reinforces positive brand perceptions and encourages purchase.
Research conducted by Datassential found the Made with REAL Eggs certification seal increases purchase intent for more than 8 in 10 consumers who buy eggs. Consumers also said the seal conveys a message of high quality about a manufacturer’s brand (82 percent) and makes them believe a product will taste better (80 percent).