Angelic Bakehouse declares bread is not evil with new 'BreadBod' campaign
Sprouted grains company launches new integrated campaign to decriminalize carbs
For almost 10,000 years bread was a cherished part of mealtime. What happened? With the launch of this quirky new campaign Angelic Bakehouse, innovator of delicious and nutritious sprouted whole grain baked goods, says you can have your bread, and eat it too. The body-positive campaign called "BreadBod" aims to inspire consumers to celebrate elevated carbohydrates and feel good about incorporating the better-for-you bread, wraps, pizza crusts and more into a wholesome, well-rounded diet.
Angelic Bakehouse has built its mission around the notion that you shouldn't have to sacrifice. Not giving up taste for nutrition. Not avoiding all carbs for a life of overly processed foods or lettuce wraps. Health-conscious consumers shouldn't have to deprive themselves of the goodness of bread. That is why the company has set out to dispel myths around diet culture and carb-shaming. All of Angelic Bakehouse's products are Non-GMO, vegan, kosher and allergen friendly, free of seven of the top eight allergens, the exception being wheat.