COVID-19 is changing the way U.S. shoppers do their shopping. Many states are on lockdown, but both grocery stores and restaurants are considered essential businesses, and thus are allowed to remain open.
"As consumers settle into the new normal of social distancing or sheltering in place, they will be seeking products that bring comfort and joy. Look for these products to increase in sales week to week. Essentially, where half the American food dollar was spent outside the home, it will now be consumed in-home. Consumers will be need help to satisfy their continuous desire for new experiences and tastes," says IRI's March 26 report, "COVID-19 and the economy: Today's shoppers, history guide CPG and retail amid crisis."