The past several years have been kind to the tortilla market. Tortillas and tortilla chips are essentials across U.S. retail and foodservice sectors, with steady growth over the past several years.
According to IRI, Chicago and 2019 SF&WB State of the Industry analysis, the retail tortillas category is now valued at $2.6 billion, up from $2.3 billion in 2016. Tortilla chips have likewise seen steady growth, valued at $5.5 billion in 2019, up from $4.9 billion in 2016.