Symrise announces availability of the 2020 North America Top Flavor Trends report
Following extensive research, Symrise is excited to announce the completion of its report on the 2020 Top Flavor Trends for North America. This annual study, which is the product of surveys, interviews, conversations with top chefs, top pastry chefs and mixologists and observations from food treks to restaurants, bars and shops, has identified 10 rising trends in the food and beverage industry, not just for 2020 but also looking 2 to 3 years ahead. Dylan Thompson, marketing and consumer insight manager at Symrise says, “The Symrise North America’s ‘Top Flavor Trends for 2020 Report’ is just one of many resources that continues to position Symrise as an authority at the forefront of flavors and food trends and we welcome the opportunity to present this comprehensive report to our customers.”
Mr. Thompson adds, “Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available. Our ‘Trends for 2020’ were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic. While these trends still hold from a macro perspective, we already see a return to simplicity, comfort food, and value impacting consumer behavior. We know that the industry may look different in a few months and we will be updating our content to reflect these changes.”