Doritos partners with iHeart Media on "Doritos Valedictorian" campaign targeting Gen Z's missing out on graduation
With high school commencement ceremonies across the nation cancelled, valedictorians, salutatorians and student bodies alike are missing out on one of the defining moments of graduation: the speech. The speech has become a lasting imprint for seniors, a voice for each graduating generation, and now thousands of students are losing their platform due to the COVID-19 pandemic.
Today, Doritos is announcing "Doritos Valedictorian," a program designed to give a major platform to graduating seniors to have their voices heard by millions across the nation—considerable compared to the average high school class size of 500. And in a sense, Doritos is redefining who a valedictorian can be: someone who carries an incredibly strong message, and who represents the resilient spirit of their graduating class. Yes, GPA is important, but equally important is inspiring a generation of seniors to rise to the next level during this trying time.