Case study: How Noms Bake Shop solved their staff shortage problem with robotic cookie decorating
Discover how a robot helped a family-owned bakery improve employee morale and increase efficiency.
Berry shortbread cookies sound harmless, but they were causing a big problem for Noms Bake Shop, a family-owned bakery in Arizona, USA. The situation got so dire that staff were frequently calling in sick because of those cookies! After an expensive re-branding, the company’s new logo was based on their signature berry shortbread cookies—which are drizzled with icing in a specific curvy zigzag. Unfortunately, it turned out that icing thousands of cookies in that pattern was painful for the staff.