How Australian grown macadamias are meeting the sustainability demands of the conscious consumer
Australian macadamia growers are using scientific research to understand the inherently sustainable characteristics of the macadamia tree and guide the adoption of sustainable on-farm practices in order to meet the demands of today’s conscious consumer.
One third of consumers forwent their favorite brands last year due to sustainability considerations[1] and 83% of consumers in APAC expect companies to care about the environment.[2] In APAC, the demand for macadamia nuts has increased by 20% in the last two years. The Australian macadamia industry – which accounts for 77% of all imported macadamias in APAC[3] - is embracing the opportunity this presents.