Bühler transforms physical trade show into digital event
Bühler creates the Bühler Virtual World to support food industry resilience during challenging times
In just six weeks, Bühler transformed its physical Interpack program into a fully digital experience. It has certainly been a very steep learning curve for the company, but one that will give Bühler’s partners and customers access to new services for operational efficiency and capacity improvement, new product proposals to delight consumers, and inspiration to ensure the long-term sustainability of its global food supply. All of this from the safety and convenience of their own homes and offices. The publicly accessible Bühler Virtual World, with its content-rich program, will open its digital doors from May 12-15 at: virtualworld.buhlergroup.com.
The Virtual World addresses three key questions Bühler has asked itself for 2020: