What does clean label mean? How can you be certain your newly developed product meets today’s clean-label expectations while consumer demands continue to evolve? Today, clean label means looking at a wider picture and a more-flexible definition than it has in the past.
From the source of or types of ingredients to the level of processing, the concept of clean label has been evolving for a decade. What one might have considered clean label 10 years ago might not fit the description today. Oftentimes, consumers view food choices as lifestyle choices, and have different expectations across different product categories.