Over the past few years, a number of notable food trends have developed incrementally stronger resonance with U.S. shoppers. Product dynamics like easy-to-understand ingredient statements, intriguing flavor innovations, and responsible snacking—but without a loss of pure sensory indulgence—speak to a growing American consumer demographic invested in thoughtful food choices.
Any one of these product dynamics can successfully drive increased shopper attention. But THINSTERS, a highly snackable, clean-label cookie brand born out of a savvy entrepreneurial spirit, unites all three of these top trends resulting in truly powerful product positioning.