Frito-Lay launches snacks.com, upstart PeaTos responds with BetterSnacks.com
PeaTos challenges industry giant with the launch of BetterSnacks.com
As at-home food consumption grows and consumer reliance on e-commerce remains high, recently Pepsico subsidiary Frito-Lay launched their new direct-to-consumer (D2C) website Snacks.com where consumers can shop over 100 of Frito-Lay’s snack foods which will be sent straight to their homes. With nearly 92,000 Cheetos consumed per second, Frito-Lay is looking to expand their multi-billion-dollar snack business by leveraging online growth.
However, young upstart PeaTos has another idea in mind. PeaTos, the snack food brand hungry to shake up the traditional food and beverage industry, is responding by launching BetterSnacks.com. On the heels of the Frito-Lay D2C launch, PeaTos saw a clear opportunity to launch the aptly named website in a record one weeks’ time. “Now, as the world battles an unprecedented pandemic that is keeping people at home, the fight for snack share just headed online,” says Desai. With the launch of BetterSnacks.com, we wanted to make sure consumers can get their favorite ‘junk style snacks made from Pea’ directly to their homes. We have seen massive growth online in a very short amount of time. Our PeaTos Variety Pack is one of the fastest growing snack multi-packs on the market.”