Consumer snacking habits shift as unprecedented summer approaches
More than 8 out of 10 consumers plan to stay home for Memorial Day, and snacks will be central to 'new normal,' according to latest U.S. Snack Index
As Memorial Day—the unofficial kickoff to summer—approaches, the majority of Americans (86 percent) anticipate their summers will be different compared to last year in light of the COVID-19 pandemic.
Given that, Frito-Lay, maker of many of America's favorite snack foods, issued the latest edition of its U.S. Snack Index, finding snacks remain essential to summer, but with consumers increasingly buying through new channels and eating snacks differently than ever before. From minimal travel and socially distanced gatherings, to when, where and how consumers shop for snacks – consumer behavior is likely to have a lasting impact on the months ahead.