IRI's 2019 New Product Pacesetters highlights breakout year for both food and beverage and nonfood launches
IRI has announced the release of its 2019 New Product Pacesetters, the 25th annual report highlighting the most successful new product launches across food and beverage, nonfood and convenience store sectors.
Both large and small companies were successful in 2019, thanks to consumers’ willingness to embrace an expanded range of product types and attributes. However, the big story of 2019 was the return of the blockbuster product launch. Six food and beverage New Product Pacesetters earned more than $100 million in multioutlet channels, as did four in the nonfood and beverage category. The last time the food and beverage category had at least six products break the $100 million mark was in 2012.