Survey reveals increased snacking habits in the 'new normal'
Nearly half of Americans admit they are snacking more than ever with sweet snacks now more popular than salty
As Americans across the country have been under shelter-in-place orders, many turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they’ve changed since shelter-in-place mandates were implemented. Previous research from California Walnuts has shown that people who eat walnuts love to eat them as a snack, but the new study reveals larger snacking trends and what might stay.
About one in two Americans (48 percent) confess they are snacking more than before the pandemic began and two in five (40 percent) of those expect to see this behavior continue after the shelter-in-place mandates are lifted. While Americans are mostly torn when it comes to the perfect flavor profile of their snacks, the preference for sweet snacks (57 percent) currently edges out salty (43 percent).