Who doesn’t enjoy a sweet treat from time to time? In fact, when surveyed by Datassential last year, 93 percent of consumers had eaten dessert in the past week, and 55 percent had enjoyed dessert within the past day (Datassential, “Dessert’s Sweet Spot,” Keynote Report, 2019). And with consumers required to stay at home due to the global pandemic, demand for in-home desserts was expected to increase.
Consumers are seeking comfort in the foods they eat. However, health and wellness and specialized diets aren’t completely out of the picture. This is resulting in the growth of free-from options, such as gluten-free and dairy-free, and plant-based options in top dessert categories.