Premium jerky brand portfolio set to prosper in Sonoma region
Sonoma Brands, a private equity investor and incubator focused on emerging consumer brands led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed premium jerky brand KRAVE, has announced today the completed acquisition of Chef’s Cut Real Jerky Co. for an undisclosed amount. The acquisition, led by Sonoma Brands Managing Director Kevin Murphy, follows Sonoma Brands’ acquisition of KRAVE from The Hershey Company in June 2020, thus joining two chef-crafted, premium jerky brands to create a powerhouse portfolio of brands within the meat snacking space.
Chef’s Cut was founded in 2009 with a mission to create the best tasting, highest quality real jerky on the market. The brand has built a roster of products including jerky, meat sticks and biltong that are made with the finest real ingredients and premium cuts of steak. Under Sebastiani’s leadership, Chef’s Cut will continue to develop alongside Krave as part of a portfolio brands in the premium meat snacking space.