Latest research from NYU Stern Center for Sustainable Business and IRI shows that sustainability is surviving COVID-19
The NYU Stern Center for Sustainable Business and IRI are following up their seminal 2019 analysis, the CSB Sustainable Market Share Index, with new research examining consumer purchases of sustainability-marketed consumer packaged goods and taking a closer look at the top 10 states in terms of per capita spending on sustainability-marketed products. Results from the latest research, released today, include:
“Consumers recognize that they can influence brands to ‘do the right thing,’ and in these days of COVID-19, #BlackLivesMatter and climate change, doing the right thing has never been more important. Purchasing of sustainable products is a trend with staying power,” says Professor Tensie Whelan, founding director of the NYU Stern Center for Sustainable Business.