Popcorn Indiana launches first consumer-facing advertising campaign
Popcorn Indiana debuts new ads in USA Today and People Magazine, focusing on flavor
Popcorn Indiana is launching its first consumer-facing advertising campaign this month. Developed by Falls, the print and digital program features the four new and improved recipes the brand launched in July, focusing on taste and flavor. Consumers will begin seeing the ads this week in USA Today and People Magazine.
“Taste and flavor were the two key priorities we used in developing our new and improved popcorn recipes, and so we had to make sure that stood out in developing the creative for this campaign,” said Mala Wiedemann, vice president of marketing for Eagle Foods, parent company of Popcorn Indiana. “This is our opportunity to communicate directly with consumers and reinforce this message, while also driving overall awareness for the Popcorn Indiana brand.