BEMA's 'We Knead You' campaign culminates in a $16,500 donation to Feeding America
On July 23, BEMA concluded its member-wide “We Knead You” giveback initiative with a $16,500.00 donation to Feeding America, the nation’s largest domestic hunger-relief organization. The donation was made possible through the 33 acts of kindness completed by 21 BEMA member organizations and industry partners. Made by BEMA on behalf of its membership and the baking industry, the donation will provide 165,000 meals to families in need through Feeding America’s network of 200 food banks and 60,000 food pantries and meal programs.
Launched in May, the “We Knead You” giveback initiative engaged BEMA’s members to actively support hard-hit community QSR/fast casual restaurants by providing meals to heroic front-line essential workers. For each act of kindness, BEMA donated $500 to Feeding America. During an otherwise negative time, the campaign offered a way for BEMA members to share in the efforts of supporting our communities and provided some needed positive news, according to Kerwin Brown, CEO, BEMA.