DS Smith launches 'Circular Design Principles' to eliminate waste, drive sustainability in packaging
Industry globally could save $46 billion with better packaging design
As pandemic-induced online shopping has boosted demand for boxes, DS Smith has launched its Circular Design Principles, citing company research that shows better packaging design could save the industry $46 billion a year in logistics costs globally.
New research reveals that consumers are carefully considering company sustainability practices before purchasing, especially when it comes to wasted space. Nearly all consumers (93 percent) reported they have received packages with wasted space, and nearly three-fourths (73 percent) have received packages that were twice the size or more needed. All this wasted space has left a bad taste in consumer’s minds and wallets, as 54 percent reported they would think twice before ordering again from a company that had excessive space in their packaging.