Givaudan renames its flavor and fragrance divisions: Taste & Wellbeing, and Fragrance & Beauty
The change aligns with its 2025 strategy: 'Committed to growth, with purpose,' and reflects its expanded product offering.
Givaudan, a flavors and fragrances company, has announced it is evolving the name of its Flavor and Fragrance divisions to reflect its expanded product offering to its customers.
With immediate effect, the Flavor Division will become Taste & Wellbeing, highlighting its global leadership position in flavor and taste, while signaling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty highlighting its global leadership in Fragrances whilst signalling the expansion into Beauty.