Integration of complementary businesses creates a premier events and media offering for the U.S. bakery and pizza markets
Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) has announced the acquisition of Atlantic Bakery Expo from the New York State Association of Manufacturing Retail Bakers and the New Jersey Bakers Board of Trade. As part of the business agreement, both the New York and New Jersey bakers’ trade associations will remain committed to the future growth and success of Atlantic Bakery Expo by continuing to sponsor and support the event. Through this alliance, Emerald will significantly broaden its commercial portfolio of leading pizza and bakery properties, including International Pizza Expo (Las Vegas), International Artisan Bakery Expo (Las Vegas), Pizza & Pasta Northeast (Atlantic City) and Pizza Today magazine.
Scheduled for October 3-4, 2021 and rebranded as Artisan Bakery Expo East, the event will be collocated with Pizza & Pasta Northeast, the largest trade show for independent pizzeria owners on the East Coast. Taking place at the Atlantic City Convention Center, the collective debut of Artisan Bakery Expo East and Pizza & Pasta Northeast will create a robust combined experience delivering new business opportunities for the bakery and pizza communities.